LSEC GROUP STRATEGY CAMPAIGN

To launch their new group strategy, LSEC wanted to drive staff and stakeholder engagement, ensuring collaborative implementation and strong buy-in. I was tasked with designing a brochure and presentation deck to achieve these goals. Although the client provided a reference image of neon lights in geometric patterns that lacked a direct connection to the strategy or colleges, I successfully incorporated the essence of the visual. By translating its aesthetic into a relevant, audience-aligned design, I created a cohesive and engaging brand experience.

Key roles:

| Concept | Creative Direction | Design | Artwork
| End-to-end delivery – concept to completion.

(Illustrations by Steve Coles)

Key deliverables:

| Brochure | Presentation deck / video | Large format posters

To further boost engagement, I created a pocket-sized, fold-out colouring poster distributed alongside branded colouring pencils to all attendees at the board conference where the strategy was launched.