Identity and branding for mobile beverage solutions including specialty coffee, cold brew coffee, ice tea on tap, and craft cocktails in South Africa. 

Once the logo had been designed by Liam McAlpine, I wrote and designed the brand guidelines, including constructing the story of Mighty Monk’s brand heritage and brand personality, and developed the real-world brand activation assets. 

Inspired by the architectural styles, principles, and sensibilities of both the far and middle east, we borrowed from, rather than over-appropriated, its sentiment and simplicity. Elegant, simple, and smart. Bold, edgy, and premium. Mighty Monk’s brand personality is a marriage of the principles and sensibilities of the east, combined with the characteristics of our brand animal, the owl. A creature of great integrity, the owl’s quiet demeanour accords it an air of mystery and pride.

Our product is pure, bold, characterful, and undiluted by unnecessary frills. As such our brand reflects that: distilled to perfection.

Functional, yet beautiful.  Bold, yet sophisticated.  Edgy, yet premium.  Simple, yet sumptuous.

Our brand animal, the owl, provides much for us to hinge our essence upon. It is a creature of great integrity. The owl’s quiet demeanour accords it an air of mystery and pride, and it is widely recognised as a serene, wise observer of human society. Always well-groomed, it is a noble individual with a reputation for intelligence, and a calm, insightful nature. Much like our discerning Mighty Monk coffee drinkers.

Key roles:

Design | Art Direction | Copywriting | Pattern development