SUMMER CAMPAIGN
GET ON COURSE SUMMER CAMPAIGN
To deliver a cross-channel campaign targeting 16-18 year olds, and adults, to apply and enrol on vocational courses, apprenticeships and degrees. I was briefed to create a vibrant and engaging campaign that was different to anything they’d done before but which still sat within the current brand.
LSEC saw a 10% uplift in applications on the previous year for the campaign period.
Key roles:
Concept | Creative Direction | Design | Illustration | Artwork
End-to-end delivery. Concept to completion.
Key deliverables:
Cross track 48 Sheets | 6 sheets (digital and static) | Adverts
Social assets | Bus livery
A series of 12 digital 6 sheets; 12 static 6 sheets; and 12 48 sheets were created to cover the broad range of subjects on offer at LSEC.
GROUP STRATEGY
LSEC GROUP STRATEGY CAMPAIGN
To launch their new group strategy, LSEC wanted to drive staff and stakeholder engagement, ensuring collaborative implementation and strong buy-in. I was tasked with designing a brochure and presentation deck to achieve these goals. Although the client provided a reference image of neon lights in geometric patterns that lacked a direct connection to the strategy or colleges, I successfully incorporated the essence of the visual. By translating its aesthetic into a relevant, audience-aligned design, I created a cohesive and engaging brand experience.
Key roles:
Concept | Creative Direction | Design | Artwork
End-to-end delivery. Concept to completion.
(Illustrations by Steve Coles)
Key deliverables:
Brochure | Presentation deck / video | Large format posters
To further boost engagement, I designed a pocket-sized, fold-out colouring poster distributed alongside branded colouring pencils to all attendees at the board conference where the strategy was launched.
