I won the Spinnaker Annual Report pitch and subsequently produced the reports for all three Spinnaker funds for the next five years. Once the account was won, Spinnaker was very clear that they wanted reports which were understated but smart and elegant, with a hint of sophistication.
While flowing in copy I noticed several inconsistencies in the text and, after showing them to the client, I worked with him to develop a copy style guide which HSBC and PCWS subsequently used when compiling the reports.