Identity and branding for start-up training company, Siphelele. Branding illustrates not only the three core values of the company forming a unified whole, but also the three pillars, or constructs, that form the basis of their methodology. It also also showing the individual, depicted by Zulu beads, as being integral to the whole.
Siphelele means ‘we are whole’ or 'we are one' in Zulu. I also recommended the name for their business as the name they had chosen was too corporate and dry: it didn't align with them or their values.