Initially the NMA came to us asking for a minimal update to their current website. The website was however, was not reflective of who they are and how they spoke of themselves. The words "living memorial" were mentioned often yet the website was white and beige. Equally, considering that many of their visitors are elderly the narrow single column of very small text down the middle was not very accessible or easy to read.
I encouraged them to revamp their entire website to better reflect their vision and values of being the UK’s year-round centre of remembrance. I designed a colourful, picture-led website which was so well received by the client that we subsequently won all of their future design work.