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Claire Cooper Design
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The Royal British Legion

The Royal British Legion brand had been adapted so many times, with sub brands being created across the board.
I conducted a thorough investigation and audit of the brand including all collateral for print and online. I developed a brand evolution and created the 95-page Brand Guidelines.
Additionally, I created a bespoke Third Party Brand Pack to make for easy use of the brand by third parties.
And provided a comprehensive selection of brochure and poster templates for internal and external use.
I created a simple, yet impactful, template for posters so as to avoid misuse of the brand.
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