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Claire Cooper Design
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Palindrome Identity

Identity and branding for a start-up copy collective. Copywriters, editors, sub editors and proofreaders who do freelance pro bono work for not for profits.
Identity comprises professional proofreading marks which allude to hyper-simplified, graphic, Greek alphabet letters. And although the design lends itself to 'reading' exactly the same way backwards as it does forwards, it is purposely does not.
Why is palindrome not a palindrome?
palindrome 05.jpg

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