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Claire Cooper Design
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Mighty Monk Brand Controls

Mighty Monk provides mobile beverage solutions including specialty coffee, cold brew coffee, ice tea on tap and craft cocktails in South Africa.
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Whilst their lead designer was crafting the logo in its final stages, I developed and wrote the Mighty Monk brand guidelines.
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Apart from developing and defining all of the standard aspects of brand guidelines (ie. colour palette, graphic elements, typography, exclusion zones, minimum sizes etc), an important part of this project was constructing the story around Mighty Mon
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And subsequently communicating that story effectively throughout the guidelines, in a way that holds the brand together elegantly and cohesively.
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