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Claire Cooper Design
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Innocent Campaigns

I worked closely with copywriters and senior designers at innocent to produce over 40 assets for their Super Smoothies campaign.
This included a wide range of deliverables, from large format out of home, to point of sale; newspapers and magazine adverts; bus t-sides; and digital assets.
I also helped produce numerous assets for innocent’s much-loved annual Big Knit campaign.
For this campaign I also produced a wide range of output including outdoor / out of home; 240 sheets; bus shelters; bus t-sides; and luas columns, as well as newspaper and magazine adverts; point of sale; and digital assets.
Every year innocent drinks teams up with Do Nation to reduce their CO2 footprint. At Fruit Towers teams are divided by floor in a competitive bid to make as much of a difference as possible.
Always fun and highly competitive, innocent drinks consistently proves to be one of the companies with the most pledges. I created posters; powerpoint slides; scoreboards; and a thank you stamp.
Often I would jump in to help with just one or two ad hoc billboards, posters, postcards or newspaper/magazine adverts that were needed urgently.
Additionally, I worked on a lot of innocent packaging such as seed packets; growing kits; juice and smoothie boxes; and, of course, labels in English and other translations.

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