I won the Spinnaker Annual Report pitch for the agency and subsequently produced the reports for all three Spinnaker funds for the next five years. Whilst flowing in copy I noticed several inconsistencies and, after having presented them to the client, I worked with him to develop a copy style guide which HSBC and PCWS now use when pulling together content for the reports.
Spinnaker wanted to have reports which were smart and elegant with a hint of sophistication but also understated.