I did the branding for the England Senior Women's team base camp hotel in Utrecht, The Netherlands. This 20 metre long aspirational floor graphic tells the story of the qualifying campaign and is peppered with important wins and successes that happened along the way. It takes you on a journey through through the group stages, quarter finals, semi finals and then the final, with the ultimate goal of the trophy at the end.
Our camera picked up the texture of the vinyl a lot more than was visible on the floor.
The feedback from clients on the ground is that the staff and players loved it.