Following a disappointing World Cup result, the FA (in collaboration with an agency) launched an inspiring and powerful campaign to recapture the support of fans. I designed and co-wrote the Together for England Brand Guidelines. I led a team of six designers to roll out the campaign across all assets for print, digital and stadium graphics. Over 500 partner lockups were created and delivered to all of England's corporate sponsors and partners.
The first image is my branded segregation gate banner which welcomes fans as they enter through the turnstiles at the iconic Wembley Stadium. Also, the immense 105-metre pitch banner depicting England football legends, current players, and fans which is displayed at the start of all England home games. At St George’s Park, the official England training ground, the branding includes women’s and men’s senior teams, development teams, and fans.