I oversaw the World Cup branding project for which well over 1,000 assets were created including large-format wall vinyls. I spent two weeks in Rio delivering the branding for the team hotel and media centre while managing two Rio-based printers, three Rio-based staff, and seven team members in the FA Design Studio in London, as well as collaborating closely with key strategic partners across The FA.
I could write a book about the innumerable challenges that were waiting for me in Rio and how my four day sign-off trip turned into two weeks of firefighting. In one instance, several very large walls needed to be re-measured and artwork recreated after the printer had given us vastly incorrect dimensions (different people had measured different sections of the wall). Thankfully it’s all rather funny in retrospect.
In the end though, The England Media Centre, set at the base of the iconic Sugar Loaf Mountain, was acclaimed by the British and world media as the most outstanding of all the participating teams in Rio, and provided an exceptional working environment for the world’s press. We branded seven rooms at the England team hotel and another seven at the media centre.
Confidentiality prevents me from showing team hotel and training ground branding.
Following a disappointing World Cup result, the FA (in collaboration with an agency) launched an inspiring and powerful campaign to recapture the support of fans. I designed and co-wrote the Together for England Brand Guidelines. I led a team of six designers to roll out the campaign across all assets for print, digital and stadium graphics. Over 500 partner lockups were created and delivered to all of England's corporate sponsors and partners.
The first image is my branded segregation gate banner which welcomes fans as they enter through the turnstiles at the iconic Wembley Stadium. Also, the immense 105-metre pitch banner depicting England football legends, current players, and fans which is displayed at the start of all England home games. At St George’s Park, the official England training ground, the branding includes women’s and men’s senior teams, development teams, and fans.
Working closely with copywriters and senior designers at innocent, I provided support on their Super Smoothies campaign and their much-loved annual Big Knit campaign. For each of these, I produced a wide range of deliverables including point of sale materials, newspaper and magazine adverts, digital assets, billboards, bus shelters, Luas columns, and bus T-sides.
Every year innocent drinks teams up with Do Nation to reduce their CO2 footprint. At Fruit Towers (the company’s headquarters), teams are divided by floor and compete against each other to make as much of a difference as possible. Always fun and highly competitive, innocent drinks consistently proves to be one of the companies with the most pledges. I created posters, PowerPoint slides, scoreboards, and a thank you stamp.
Additionally, I worked on a selection of innocent packaging such as seed packets, growing kits, juice and smoothie boxes, and labels (often in other languages).
The Royal British Legion brand had been adapted so many times since its founding in 1921, with sub brands being created across the board. As such the brand was fragmented and lacked cohesion.
I conducted a thorough investigation and audit of the brand, including all collateral for print and online around the UK. I developed a brand evolution and created the 95-page Brand Guidelines.
I also created a bespoke Third Party Brand Pack to make it easier for third parties to use the brand. This included a comprehensive selection of brochures and simple, yet impactful poster templates for internal and external use.
UEFA European Under-21 Championships
UEFA Women’s Championships
2017
In 2017 I project managed and produced the branding for the England Under 21s and the Senior Women’s team for the European Championships. I visited Poland and Utrecht twice each: first to see the venues, take measurements and discuss branding with clients, and second to oversee the installation of the complete, printed branding. The branding for both teams was extremely well received by clients in The FA as well as the players and coaching staff.
The 20-metre long aspirational floor graphic told the story of the Senior Women’s qualifying campaign. Beginning, as you entered the room, it highlighted their important wins and successes along the way to the tournament followed by the group stages, quarter finals, semi finals and the final, with the ultimately unsuccessful goal of the trophy on the wall at the end.
Confidentiality prevents me from showing team hotel and training ground branding.
Collaborating with key strategic partners across The FA and UEFA, I managed a team of five, and worked closely with two printers to deliver the branding for the team hotel and media centre in Chantilly, France.
The Media Centre's branding told the story of England’s qualifying campaign, and to create a memorable working environment for the visiting media from around the world. I branded 12 rooms in the Media Centre, six in the team hotel, and created over 50 supporting assets from large posters, to wayfinding and welcome packs.
Confidentiality prevents me from showing team hotel and training ground branding.
A snapshot of some of the brands, both big and small, that I've worked with. Confidentiality agreements often prevent me from showing all my work, in particular for clients such as Liverpool Football Club, Boots, Netflix, Google and M&S.
At Liverpool Football Club I worked for six months on a variety of bespoke outreach projects and prospective client proposals. Recently, I have been involved in designing the Boots No7 Christmas Gift packaging and delivering some of the out-of-home (OOH) advertising collateral for Netflix around the globe.
LEGO and M&S have been two of my many repeat clients over the past three years. While at M&S I worked on a variety of different projects including packaging, in-store branding, and corporate literature. I have worked with LEGO several times, also on a variety of different print projects. The first project I worked with them on was their 150-page LEGO Certified Store Playbook; a hefty project where I liaised between clients and senior Lego management in different parts of the world. I also produced six marketing, onboarding and stakeholder manuals as well as their beautiful and inspiring Leadership Manifesto, and two other projects for their Senior Management Team.
For Google, I produced all the artwork for an internal profile- and information-gathering exhibition in San Francisco.
The Bellissima Clinic wanted a clean, smart and fresh brand identity. I designed a minimalist, elegant logo and supporting stationery. I took care of all their gift packaging needs by designing gift cards, gift boxes and gift bags with tags.
Inside the shop, we stripped back the decor to clean lines, white walls with grey accent walls, and simple botanical vases. All therapists wear either a charcoal or white uniform, and are given a branded water bottle upon recruitment.
Zara & Frederick’s wedding was in a large, beautiful barn with rosemary featuring not only in the food but also in the bouquets and on each place setting.
I created small, square Save the Date cards which were printed on 300gsm uncoated stock as well as a digital version. The official invitation was printed on 350gsm Colorplan and duplexed, effectively creating a 700gsm board with a white and green split core. As well as the Save the Date, official invitation, and menu, I also designed the Order of Service and Additional Information leaflet.
Amy and Heilene got married on a beautiful July afternoon on Battersea Barge. They asked me to create their wedding collateral and to help them turn the venue from a barge pub, into a quirky, beautiful wedding venue that represented them both.
They made an environmentally conscious decision to have digital-only Save the Dates and Invitations. I created two subtly different invitations for the afternoon and the evening events, with the sun setting below the waterline for the evening invitation. They printed their Thank You cards as a keepsake for their guests, and since Battersea Barge is off the main road, I created signage for guests to easily find the venue.
I also took the opportunity to personalise the barge’s wallpaper with halftone screen images of the happy couple and their family.
I won the Spinnaker Annual Report pitch and subsequently produced the reports for all three Spinnaker funds for the next five years. Once the account was won, Spinnaker was very clear that they wanted reports which were understated but smart and elegant, with a hint of sophistication.
While flowing in copy I noticed several inconsistencies in the text and, after showing them to the client, I worked with him to develop a copy style guide which HSBC and PCWS subsequently used when compiling the reports.
Primal Energetics provides a unique approach to healing for mental health and physical wellbeing.
I worked with Primal Energetics to create their brand identity and a targeted campaign for Mental Health Awareness Week, including posters, postcards, email and bus signage.
The logo represents one’s inner cosmos. The inner circle is point zero, the Self, surrounded by the divine spark leading to wholeness and completeness.
The National Memorial Arboretum is the UK's year-round Centre of Remembrance; a spiritually uplifting place which honours the fallen, recognises service and sacrifice, and fosters pride in our country. It is a living and lasting memorial.
Initially the NMA OceanBarefoot (where I worked at the time) asking for a few minimal updates to their website. The website was not, however, reflective of who they are and how they speak of themselves. The term "living memorial" was mentioned often, yet the website was brown and beige. Equally, considering that many of their visitors are elderly, the narrow single column of very small, badly-spaced text down the middle was not accessible or welcoming.
I encouraged them to embrace an entire website overhaul to better reflect their vision and values of being the UK's year-round Centre of Remembrance, and a living memorial. I designed a colourful, picture-led website which was so well received by the client that we subsequently won all of their future design work, starting with the development of their 70-page brand guidelines.
Mighty Monk provides mobile beverage solutions including specialty coffee, cold brew coffee, ice tea on tap, and craft cocktails in South Africa.
While their lead designer was in the final stages of crafting the logo, I developed and wrote the Mighty Monk brand guidelines.
An important part of this project was constructing the story around Mighty Monk’s brand heritage and brand personality, and subsequently communicating that story effectively throughout the guidelines, in a way that holds the brand together elegantly and coherently. I developed and designed all of the standard aspects of brand guidelines (i.e. colour palette, graphic elements, typography, exclusion zones, minimum sizes etc).
In the heart of London’s bustling business district is a haven of peace and tranquility where you can escape the rat race and practise yoga or meditation.
I worked with Prana Yoga Space to create their brand identity and all associated collateral including their app, website, stationery and T-shirts. Prana means breath and the logo is inspired by conscious, connected breathing, and the awareness of the cycles of breath moving in, and out, of the body.
EMpower connects emerging markets communities with local organisations providing tools and resources to enable at-risk young people to lead healthy and productive lives.
I evolved their brand across print and digital to reflect their core focus on youth in emerging market countries, and to colourfully celebrate the diversity of the youth with whom they work.
“We empower marginalised young people in emerging market countries to reach their fullest potential.”
I project-managed and designed the 160-page pictorial guidebook to the NMA’s 150-acre national park site. I worked closely with a 3D map designer, arranged photographers, liaised between several members of NMA staff, and worked very closely with printers to ensure the guidebook’s success.
Following that, to mark their 10th anniversary, the Arboretum produced their first-ever annual review, which looked back on the organisation’s achievements since inception.
I was approached by an agency to help deliver the artwork for an exhibition in Abu Dhabi about the construction, development, design, and building of Masdar City. The city relies on solar power and other renewable energy sources and is home to the headquarters of the International Renewable Energy Agency.
A significant part of the design project was the wall manifestations, some of which were seven metres long. I created the illustrations for the walls of several large meeting rooms as well as smaller wall manifestations for cafés and a number of break-out areas, too numerous to show here.